If consumer care is going to help grow brand sales it needs to be funded like a brand marketing activity. We are passionate about helping make that happen and are pleased to share another perspective on how you can better frame consumer care in brand terms. Check out our video on branding for a broad discussion of consumer care and marketing (scroll about halfway down the page for the recording).
Why should marketing invest in consumer affairs? Wilke Global makes the case to Chief Marketing Officer Online.July 28, 2017
One of the challenges we hear from many consumer affairs teams is the ongoing effort to engage constructively with their marketing teams. In many cases this starts as work to bring in the voice of the consumer and to get an ongoing 'seat at the table.' Ultimately, the objective could be for consumer affairs to be recognized as a brand building activity and invested in accordingly.
We recently had the chance to attend and facilitate a session at the annual SOCAP Data & Reporting Workshop in Chicago. With over 20 of our client companies in attendance - it felt like a bit like an extended family reunion, complete with a birthday celebration!
Latest Case Studies
Empowering Consumer Care to Collect Good Data is Easier than You Think
A key component of the value Consumer Care delivers to their organization requires the collection of good quality data within your contact center. This information can drive product development efforts, focus promotional activities, and mitigate risk from crisis or adverse events. We’ve developed this simple checklist for you to use to assess – and improve – the quality of the data your organization currently collects.
Use Marketing Data to put a Real Value on your Consumer Engagement
How much is a consumer worth to your brand? Leverage some simple data to calculate a real, credible value that you can use to make decisions and drive investment in consumer relationships.