Why should marketing invest in consumer affairs? Wilke Global makes the case to Chief Marketing Officer Online.July 28, 2017
One of the challenges we hear from many consumer affairs teams is the ongoing effort to engage constructively with their marketing teams. In many cases this starts as work to bring in the voice of the consumer and to get an ongoing 'seat at the table.' Ultimately, the objective could be for consumer affairs to be recognized as a brand building activity and invested in accordingly.
We recently had the chance to attend and facilitate a session at the annual SOCAP Data & Reporting Workshop in Chicago. With over 20 of our client companies in attendance - it felt like a bit like an extended family reunion, complete with a birthday celebration!
Every year I eagerly await the Kleiner Perkins Internet Trends report led by Mary Meeker (previously recommended as data source for strategy formulation). It is always a well-researched overview of what is happening at the intersection of consumers, the internet, and business.
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