While we are best known for our work in consumer affairs software, Wilke Global also provides a product locator solution to several hundred CPG brands in the United States (and coming in 2018 to Canada, the UK, and other European markets!).
More and more our clients tell us that identifying insights is a key role for consumer affairs. It is exciting to be asked to represent the voice of the consumer but it can also be a substantial responsibility – you want to be sure you don’t “miss anything” and you want to be very confident in your findings. Pointing out ‘opportunities’ owned by other groups can be a controversial exercise!
Latest Case Studies
Empowering Consumer Care to Collect Good Data is Easier than You Think
A key component of the value Consumer Care delivers to their organization requires the collection of good quality data within your contact center. This information can drive product development efforts, focus promotional activities, and mitigate risk from crisis or adverse events. We’ve developed this simple checklist for you to use to assess – and improve – the quality of the data your organization currently collects.
Use Marketing Data to put a Real Value on your Consumer Engagement
How much is a consumer worth to your brand? Leverage some simple data to calculate a real, credible value that you can use to make decisions and drive investment in consumer relationships.