The buying and selling of brands and companies is a fairly regular part of doing business in the consumer products industry. But being the acquired can be incredibly stressful, and inevitably your team will start to worry. Are mass role eliminations in the cards? Will everyone have to relocate? What will happen to the company culture/benefits/payscale/etc?
Not all conversations about brands hit the idyllic notes of the Pissarro painting above, nor do they all look the same! You may recall that a while back we shared some research on the intersection of customer service and word of mouth from Engagement Labs. Well they have published a great piece of work on the relationship between online and offline brand conversations that you may want to have a look at.
Over our 35 years in consumer care we have taken pride in offering software that could be implemented without hiring a giant system integrator or an army of offshore developers. However we have worked with some excellent companies who offer value added services that are absolutely appreciated by our shared clients. We are pleased to formally recognize these strategic partners as we launch the Wilke Global Partner Program.
Latest Case Studies
Empowering Consumer Care to Collect Good Data is Easier than You Think
A key component of the value Consumer Care delivers to their organization requires the collection of good quality data within your contact center. This information can drive product development efforts, focus promotional activities, and mitigate risk from crisis or adverse events. We’ve developed this simple checklist for you to use to assess – and improve – the quality of the data your organization currently collects.
Use Marketing Data to put a Real Value on your Consumer Engagement
How much is a consumer worth to your brand? Leverage some simple data to calculate a real, credible value that you can use to make decisions and drive investment in consumer relationships.