The buying and selling of brands and companies is a fairly regular part of doing business in the consumer products industry. But being the acquired can be incredibly stressful, and inevitably your team will start to worry. Are mass role eliminations in the cards? Will everyone have to relocate? What will happen to the company culture/benefits/payscale/etc?
Not all conversations about brands hit the idyllic notes of the Pissarro painting above, nor do they all look the same! You may recall that a while back we shared some research on the intersection of customer service and word of mouth from Engagement Labs. Well they have published a great piece of work on the relationship between online and offline brand conversations that you may want to have a look at.