Over the years our team has worked with brands working to globalize their consumer care systems. These projects can range from the seemingly simple (“it’s time to have the US and Canada on one system”) to the clearly challenging (“we need to integrate 80+ markets on a single platform”). No matter how big the challenge, our team has identified a few common threads across most globalization projects. With credit to our consultants – here are some tips for any team planning to bring multiple markets onto a single system.
We were excited to share some big news with our recent announcement that we have joined forces with Astute Solutions. Not quite as exciting but always a big event for those of us who follow consumers and technology is the annual release of the annual KCPB Internet Trends report! Absolutely one of the best annual snapshots of trends in consumer technology.