Provide your customers with the full service experience.
Get the resources you need to engage effectively with your customers via telephone, email, chat, text, or social media.
If consumer care is going to help grow brand sales it needs to be funded like a brand marketing activity. We are passionate about helping make that happen and are pleased to share another perspective on how you can better frame consumer care in brand terms. Check out our video on branding for a broad discussion of consumer care and marketing (scroll about halfway down the page for the recording).
One of the challenges we hear from many consumer affairs teams is the ongoing effort to engage constructively with their marketing teams. In many cases this starts as work to bring in the voice of the consumer and to get an ongoing 'seat at the table.' Ultimately, the objective could be for consumer affairs to be recognized as a brand building activity and invested in accordingly.
We recently had the chance to attend and facilitate a session at the annual SOCAP Data & Reporting Workshop in Chicago. With over 20 of our client companies in attendance - it felt like a bit like an extended family reunion, complete with a birthday celebration!
CRS is flexible and has good functionality. It’s been able to do the things that we want to do with it.
They are aggressive, solution-oriented, and seek constant customer feedback.
We’ve been with them 20 years and I wouldn’t think of going any place else.
They come up with creative solutions to meet client needs.
“They are innovative, endlessly so.”
“For me, the most important aspect of continuing a partnership with Wilke Global is that they continue to innovate.”
Wilke Global seems to be the number one system used in the food and beverage industry, and is well-known and respected.
I appreciate that Wilke listens to the user community feedback and tries to implement changes based off of that feedback.
They are very open minded to try new things to see if they can get their application to do what I as a client need it to do.
SPOT helps you maximize every sales opportunity while creating a positive consumer experience. SPOT directs consumers nearby to retail locations based on stores that have recently sold their desired product.
SMART is built for consumer care teams to support social channels. It provides you a comprehensive view of consumer feedback across the most popular social channels, including Facebook, Twitter, and more.
The organization had reached a point where the technology used when interacting with consumers was reducing efficiency and dragging down operations. Butterball now uses Wilke Global’s CRS platform, as well as the ENLIGHT knowledgebase, the SPOT product locator tool, live chat functionality and other modules that work in concert with the CRS to create a seamless experience for both staff in the contact center and the consumers, who contact Butterball.